Embedding Soft Skills to Enhance Future Employability

Graham Hudson is a distinguished UK-based assessment consultant who has worked extensively for national examination boards and government agencies on managing and modernising examination systems. His career covers many milestones in educational and assessment reforms in the UK, including the introduction of GCSE examinations, national curriculum reforms and re-structuring A levels. He has delivered significant national marking programmes, undertaken nationally-funded research into the use of technology in assessment and introduced one of the first systems in the UK to scan examination scripts and mark from image. Latterly he has specialised in supporting business development for organisations and enabling the transition from paper-based assessment to digital delivery for many national and professional organisations. He has travelled extensively to promote and implement e-assessment solutions. He has a passion and vision for the future to harness the benefits and power of digitally enhanced learning and assessments for mainstream, national educational and assessment systems. In April 2021 he was appointed to the Board of Qualifications Wales - the regulator for examinations for Wales.

Focus on the human aspect of technology. How can we secure that people apply their utmost abilities and at the same time feel happy? Talent development is conducted within business, culture and sport. My business scope is BtB marketing topics, with special emphasis on the digital marketing and e-commerce field. Data-driven marketing and demand generation through various business models and go-to-market strategies. Working with AI, ML, and tools to generate value from data. Building blocks are marketing, scientific methods, and people through talent development.
I have written several books and articles. Books within the field of research methods, articles that cover technology application within higher education, and how to build data-driven education and people development. Currently working on extracting knowledge from unstructured qualitative text data by applying and building AI and ML tools.
I teach at different levels - from board member education to bachelor students. My pedagogical approach is a combination of providing topic-related insights and building curiosity enabling you to follow and build your learning path.
I have been teaching and training sales and marketing professionals across EMEA and North America within primary technology-driven businesses. It provides me with a pedagogical approach that is adaptable and efficient in different cultural settings.
I supervise in the fields of BtB marketing, Digital business models, e-commerce, data-driven decision making, and talent development.
I have a master's degree in marketing and analytics from CBS in Copenhagen, a YMP from INSEAD, and a BtB specialization from LBS.

I teach Innovation and Entrepreneuship students together with students within International Hospitality Management. Besides the more traditional topics within these two educations I am very engaged in how the students can develop transversal skills and personal characters that might help them in their future career

Claudia Röschmann is a Professor in the Communication Design program in the School of Art and Design and Associate Director for Design Innovation in the Materials Applications Research Center (MARC). She was head of the Communication Design program from 2014 to 2020, and as graduate advisor directed the MFA program from 2010 to 2020. She brings 20+ years of international design experience and strategic entrepreneurial thinking to the university where she teaches human-centered design and design entrepreneurship. She also serves as the founder of the Design for America studio on campus, and is the co-founder of the 1 Million Cups Greater San Marcos TX community. Claudia gets very excited about international and cross-disciplinary projects, and speaks at conferences about design thinking and digitally engaged learning. Originally from Germany, she moved to New York in the 90s to work for Vignelli Associates before moving to Austin with her husband, where she runs ROESCHMANNdesign, a design studio focused on brand experiences for non-profit clients. Claudia loves to travel (preferably by sailboat, bike or foot) so she can spend time in bookstores and museums.