Focus on the human aspect of technology. How can we secure that people apply their utmost abilities and at the same time feel happy? Talent development is conducted within business, culture and sport. My business scope is BtB marketing topics, with special emphasis on the digital marketing and e-commerce field. Data-driven marketing and demand generation through various business models and go-to-market strategies. Working with AI, ML, and tools to generate value from data. Building blocks are marketing, scientific methods, and people through talent development.
I have written several books and articles. Books within the field of research methods, articles that cover technology application within higher education, and how to build data-driven education and people development. Currently working on extracting knowledge from unstructured qualitative text data by applying and building AI and ML tools.
I teach at different levels - from board member education to bachelor students. My pedagogical approach is a combination of providing topic-related insights and building curiosity enabling you to follow and build your learning path.
I have been teaching and training sales and marketing professionals across EMEA and North America within primary technology-driven businesses. It provides me with a pedagogical approach that is adaptable and efficient in different cultural settings.
I supervise in the fields of BtB marketing, Digital business models, e-commerce, data-driven decision making, and talent development.
I have a master's degree in marketing and analytics from CBS in Copenhagen, a YMP from INSEAD, and a BtB specialization from LBS.