Interactive Breakout Session BUS57
Business EDUCA: Understanding Learners as Customers
Date Friday, Dec 8 Time – Room Charlottenburg 3
How can you move to a customer led learning organisation? What ‘personas’ do your customers have; what do they look like? How do you engage your customers to participate in the design of learning? This guided discussion will cover ground on topics such as: Lessons from learner insights (how can you treat learners as customers and create a compelling offer for them?); Learner ‘personas’ (Design Thinking in learning); Learners at the centre (enabling learners to create their own learning with autonomy and control); Customer led learning (with spaced chunks); Accessible rich learning (and the role of the smartphone); and The role of neuroscience and technology in creating personalised learning.
Chartered Institute of Personnel and Development (CIPD), UK
Head of Learning and Development Content
Chartered Institute of Personnel and Development (CIPD)
Andy Lancaster has more than 25 years’ experience in learning and organisational development in commercial, technological and not-for-profit organisations and has also worked in a consultancy role.
As Head of Learning and Development Content at the Chartered Institute of Personnel and Development (CIPD), Andy is responsible for professional development and learning products, digital content and qualifications for L&D, coaching and mentoring, management and leadership and business psychology.
Andy also plays a key role in leading the direction and delivery of CIPD’s wider new vision for L&D. He was part of the team that developed CIPD’s new L&D qualifications, oversees the Leaders in Learning Network and is helping pioneer online digital learning at the Institute.
Andy has a Master’s Degree in Instructional Design and is a Fellow of the Chartered Institute of Personnel and Development (FCIPD), the Chartered Management Institute (FCMI) and the Learning and Performance Institute (FLPI).
He regularly speaks at conferences, write articles on behalf of CIPD and is the co-author of the “Webinars Pocketbook”. He is also an avid Tweeter being found on Twitter at @AndyLancasterUK!
Annett Irmer started her professional career as learning technology consultant at IMC AG in 2000 after studying European Finance and Accounting and a Master Program in European Human Resource Management.
In this role, she supported global organisations in the design and implementation of learning technology strategies. A key focus was the implementation and rollout of learning management systems. She was also responsible for setting up a subsidiary of IMC in Paris, France.
After seven years as a consultant, Annett changed to E.ON and took over the role as “Program Manager e-Learning” at the E.ON Academy, the corporate university of E.ON. During her time at E.ON, Annett took on different roles and project responsibilities within Learning & Development such as the implementation of a Group-wide learning controlling framework, learning process management as well as the efficiency project for learning in the context of the program E.ON 2.0.
With the implementation of the new HR model, Annett took the role of the client expert for Regional Unit Germany in the Center of Competence Global Learning.
In the beginning of 2016, Annett was promoted to Head of Digital Learning & Global Learning Solutions. In this role, Annett leads a team of learning experts covering the topics of digital learning, learning management and learning products for functional skills and competencies.
Key projects include the implementation of SuccessFactors learning, setting up functional academies and implementing design thinking for learning.
Teresa is Product Manager for Digital Learning at E.ON SE in the Global Learning Centre of Competence, based in Essen, Germany. She has worked for E.ON since 2008, previously in the UK L&D Centre of Expertise as a leadership and management learning designer, then project managing learning initiatives linked to E.ON's UK strategy and people plan. However, her passion for learning stems from working in business development for eLearning and games based education companies. It was where she developed much of her technology enabled learning expertise; partnering Education Authorities and developing teachers to embed technology into their curriculums. When looking at a business problem, Teresa's key strengths are the ability to view situations strategically, using an OD/systems lens to assess the current and future context and identifying opportunities for pragmatic innovation. Her approach is focussed on partnering the business to get to the heart of the underlying issues. And although she'll admit to a love of digital learning, she always puts the business need first and the tech second, stepping away from the learning jargon.