Hedderik van Rijn is Professor of Cognitive Science and Neuroscience at the University of Groningen. His research integrates state-of-the-art computational memory models with classroom-based educational interventions and precise assessment of cognitive functioning in medical domains. His work is the basis of two spin-out companies, MemoryLab, an adaptive learning platform used in primary, secondary and higher education, and Precision Cognition Labs, which develops cognitive biomarkers for early detection of cognitive decline. He has received multiple awards for his teaching and is known for his outreach activities, including a record-breaking interactive museum exhibition and video lectures aimed at the general public at national level, for example in collaboration with the Universiteit van Nederland.