Gonzalo is a strategy and marketing executive who helps organizations change the way they work by rethinking their strategy and business model around the customer. Over his career, he has worked with B2B and B2C companies of every size and stage, from five-person start-ups to institutions with 50 years of history and 1,000 employees, as an owner, board member, and department lead. As COO of EDT&Partners, he brings that experience to the firm's operations and growth. A former athlete, he values teamwork, staying calm under pressure, and an open, intercultural approach to both work and life.