David Mattin is the founder of New World Same Humans, a weekly newsletter on trends, technology, and society that goes to 22,000 subscribers each week. David speaks regularly at leading conferences and closed events around the world; recent events include The Next Web, Cog X 2021, 15 Seconds and the NEXT Conference. His business, innovation and trends journalism has appeared everywhere from Fast Company to the Guardian to Google Think Quarterly. As experienced broadcaster, David has also written and presented documentaries for BBC Radio 4. David sits on the World Economic Forum's Global Future Council on Consumption. He is author of the book Trend-Driven Innovation, published by Wiley.