Andreas Mack
Management Team, partake AG, Germany
Prof. Andreas Mack has a degree in business administration with a focus on strategy development, consumer behavior, innovation management, and organizational psychology. Since 2012 he is a honorary professor at the University of Arts in Berlin. At Partake he is responsible for consulting and brand management. Andreas manages customer projects in the field of strategy development and the development of user experience design. He uses the methods and techniques of Design Thinking.
His best-known projects include, among others, the brand campaign and the “Be Berlin” claim. In addition, he has led customer projects conducted in the sectors of energy, ICT, and public administration.
Andreas Mack is the practice lead consulting.