Pierre Mora is professor in the Marketing Departement of KEDGE Business School in Bordeaux. He teaches mainly Marketing for Small & Medium Size firms, Sustainable Marketing and Marketing for the Wine Sector.

He practices flip pedagogy in he context of Excutive Education and in Master Programs.

He has designed a Business Simulation : "The French Paradox" (Awarded at the European Academic Software Awards) and an Interactive Toolbox to assist students when they work on case studies. He teaches seminars with the French Paradox simulator in MBA classes and Exectuvie Education.

Pierre Mora is the author of several Case Studies (ECCH - The Case Centre in UK, Centrale des Cas et des Média Pédagogiques in Paris).

He is also the author of 10 books on Strategy and Marketing for the SME's.

Links

http://www.kedgebs.com/fr/professeurs/m…