Building an Organisation Learning Brand

As people, we invest in brands that align with our identity, purpose and values. We desire autonomy, personalisation, bespoke experiences and craftsmanship. We are increasingly selective of what we consume in a ever-expanding volume of options because of the intangible benefit - it says something about who we are. Talent is similarly challenged with the plethora of publicly available free and paid learning options which compete with corporate education opportunities. So why is workplace learning still produced like assembly line output? Why do we still "train" people instead of engage them or learn with them? What do your learning programs say about your organisation, leadership and career development when you are not in the room?

A compelling, relatable, human learning brand is as important as the product or service you offer your customers. In our digitally transforming world, where agility and innovation are disrupting entire industries, there is mounting pressure for corporate learning functions to show ROI for their talent and a more direct link to business value creation. A strong learning brand does both and, creates curiosity, credibility and cultivates stronger partnership in achieving business results, influencing employee engagement and attracting top talent. Everybody wins.

How we will help you get there in this session:

• Define two types of internal brands in an organisation: learning brand and employee brand
• Discuss trends in the future of work and why this branding is critical for the modern learner + future of work
• Identify elements of effective learning and employee brands
• Share the top 5 things you can start influencing today to build a learning brand worth amplifying beyond the classroom

Moderators

Marcia Conner

Managing Director, Consultant, USA

Marcia Conner, former corporate executive, now dedicates her time to making the world a better place. She works with everyday people doing ingenious work and ordinary organizations reinventing themselves to work in inspiring ways. She has authored four books, including The New Social Learning: Connect, Collaborate, Work (2nd ed., ATD Press, June 2015). She was vice president of Education Services at PeopleSoft before founding the company’s design organization; ensuring training wasn’t needed to navigate a confusing user experience. She lead education strategy at Wave Technologies International, instrumental in taking the company public in 1994, and headed Worldwide Training at Microsoft in their early days. A SupporTED Mentor and fellow of the Darden School of Business at the University of Virginia, she’s advised executives on employee, support partner, and customer communities in more than 30 companies in five countries. 

Links

http://marciaconner.com/contactme.html

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Salima Nathoo

Global Learning Leader & Futurist, Global Learning Leader & Futurist, Canada

Salima Nathoo. Inspiring people and organizations to connect as their best selves. Futurist. Storyteller. Experience innovator. Fiercely curious about what’s new + next. Passionate about building brands with purpose and living stories worth repeating + retweeting. Currently designing a more social and digital workplace at Cigna, influencing 40,000 employees in 37 countries as part of Cigna University, the corporate learning and development group. Side hustle: RocktheGLOW, a guide for women who want to live a more creative, connected, inspired life. Champion of constructive non-conformity. It’s cool to be human again.

Links

http://www.salimanathoo.com

Twitter