Panel Talk BUS63
Capturing Attention
The right presentation of knowledge and information at the right time, is key to engage and enthuse time-starved employees. Join to hear about thinking behind it and concrete uses of digital media that produce results!

Matthew Pierce
Customer Engagement Manager, TechSmith Corporation, USA
Matthew Pierce is an experienced instructional designer, training manager, speaker, and multimedia creator. He currently managers training and development at TechSmith Corporation (creators of Snagit and Camtasia), including overseeing instructional design, documentation, training, and tech support. He also has experience leading and managing the social media, video, Public Relations groups at TechSmith. Matt is a regular contributor to several online publications, and has published articles in various training publications in the U.S. and U.K. He has spoken multiple times at national and international conferences including ASTD TechKnowledge, the Society for Technical Communication Summit, Technical Communication UK, and Online Educa Berlin. A graduate of Indiana University’s School of Education’s Department of Instructional Systems Technology.
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Ioannis Angelis
Global Marketing Director and Digital Learning Consultant, Fresenius Kabi, Germany
Yannis Angelis is working the last 20 years in the organizational environment in different roles, mainly Training & Learning Management, Marketing Communication and Organizational Development. He is a founding member of INTAGIO, an association that supports Organizations in their Change processes guided by a human orientation. He is also a founding member of beyondstorytelling.com, a forum of experts who work with the narrative approach as a catalyst for organizational transformations in learning, change, leadership, branding and communication.
Yannis's field of interest is the Corporate Training and the change that technology provokes in this area. He is a frequent keynote speaker in international conferences and events. He has designed a participatory process for e-learning development and a model, which has its engagement base on the “Flow Experience” from Positive Psychology. His “Lov-e & Car-e” model leverages principles and tools from the Gestalt Psychology, Behavioral Economics, Theory U, Gamification, and Story Building.
Yannis is a passionate online learner and enjoys inspiring other people to become lifelong learners as well. He believes that the key attitude during the development process of any successful learning initiative is not only to inspire people to learn but also to make them feel happy about the way they learn.
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Casson McRae
Learning Technology Designer, Virgin Media, UK
Casson is part of the multi award winning Learning Technology Team at Virgin Media in the UK. With 15 years’ experience in learning and development, focussed on eLearning, his attention is now on ‘emergent’ technologies and their impacts and benefits for workplace learning.
These technologies range from the use of enterprise social networks, web publishing platforms and content management systems for on-demand, pull learning and performance support and the use of video to promote and share knowledge across large organisations.
Casson is an advocate of technology and how it can be used to compliment existing and ‘traditional’ forms of learning as well as what electronic ‘electronic’ learning means in a world where learning and technology are inextricably woven into the fabric of organisational learning.
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Moderator

Elena Coello
Assistant to the Director, European Commission, EACEA - Education, Audio-visual and Culture Executive Agency, Belgium
Elena Coello works for the European Commission. She is the assistant to the Director of the Executive Agency Education, Audiovisual and Culture (EACEA). In addition to assisting and advising the Director in strategic and managerial issues, she is in charge of developing knowledge management at EACEA, aiming at making the organisation a modern and innovative place to work. Before this position she was Head of Sector responsible for ICT in the field of education.
Elena has worked for several years in the European Commission as well as in the private sector in several European countries. She has studied in Spain and Germany, and holds a university degree of Humanities and Education Sciences from the University Valladolid, Spain, with a focus on Germanic Philology and Linguistics.