Learning Café BUS37
How to Capture and Share the Stories that Influence Others
Date Thursday, Dec 3 Time – RoomTiergarten I/II/III
Explore how to use video stories and video scenarios to address learning needs. Join for ideas on how to capture and share stories within your learning community by using these engaging techniques.
Moderators
Julie Wedgwood
Director, Productive Limited, UK
Engagement Insights: Using Storytelling Interviews and Scenarios to Engage a Learning Community
A prominent learning architect, speaker, thought leader, active curator and exponent of learning technology, Julie provides consultancy, strategic thinking and practical assistance to organisations and learners, changing their thinking about learning by maximising the use of learning technologies to drive performance through learning embedded in the workflow. Julie is also an accomplished and multi-award winning instructional designer of video based e-learning scenarios and simulations and an accredited lecturer for the Univerfity of Derby. Currently, Julie is combining her work with studying for a masters degree at the University of Nottingham.
Links
Gemma Critchley
Product Manager, Video & Social Media, BP, UK
A passion for storytelling and a background in social media and digital marketing led Gemma Critchley to BP's Learning Innovation Through Technology team. Gemma heads up The Hub, BP's informal learning platform for sharing stories through video.
The Hub is packed with over 2,000 videos of BP colleagues sharing peer-to-peer advice. These sit alongside externally curated content from sites like Ted.com and YouTube. All videos provide performance support at the point of need, championing on-the-job learning. Content on the site is pulled by learners, not pushed by the business, and users are not tracked through a learning management system. Instead, Gemma uses Google Analytics and takes cues from modern marketing to understand her audience. User experience is a big focus for the team and lots of time is spent understanding the context of the audience and the tasks they have to complete. This helps The Hub team to deliver content to learners in a relevant, timely and useful manner.
Stories on The Hub cover everything from senior leaders sharing stories of challenges they've overcome to technical specialists talking about how they dealt with a particularly tricky issue in a safe way. Authentic stories about useful lessons learnt and real people sharing these stories are what make The Hub compelling.
The results speak for themselves: The Hub has had over 500,000 page views since launch in 2012 and now averages around 5,000 visits per month. Because The Hub is accessible from any device - mobile, tablet or laptop - and via any connection, even 3G, it is used globally across BP's locations.
The Hub's success lies in its balance between design and utility, coupled with a strong community built on sharing and storytelling.