Engagement Hacking: Evidence Based Strategies To (Re-)Engage Learners in an Online environment
Date Friday, Nov 25 Time – Room Koepenick III
If you’re struggling to get your learners participate in the online offerings of your platform, then this session is for you. The speakers will share their experience and the best methods to foster discussions, motivate learners and bring back those that you might have lost along the way.
Principle Consultant, Katrina Kennedy Training, United States of America
Katrina Kennedy is known to the training community as “the trainer’s trainer.” She is passionate about helping trainers design and deliver interactive, engaging learning that transfers to the job. She has provided training, coaching, and design consultation to organizations since 1997. She holds a Master of Science in Human Resource Management & Development from Chapman University and a Bachelors Degree in Sociology.
Associate Learning Fellow , United Nations System Staff College, Italy
Laura Pomares is an E-Learning Fellow at the Knowledge Centre for Leadership and Management of the UNSSC. She completed her bachelor’s degree in Public Relations and Advertising from the University of the Basque Country where her final research focused on experiential marketing for the non-profit sector. Laura also holds a Master’s degree in Multimedia Design from the University of Turin. Her graduate research explored the design and implementation of digital learning experience strategies.
Laura has been part of the United Nations System Staff College since 2019, contributing to the development of several e-learning offerings. At the moment, she is involved in various projects aiming to increase learner engagement in the Blue Line platform.
Professor of Teaching, UBC Faculty of Medicine, Canada
Dr. Claudia Krebs is a Professor of Teaching at the University of British Columbia where she teaches neuroanatomy and gross anatomy. She has a keen interest in working with emerging technologies to leverage their potential for the classroom. In 2017 she created the HIVE (Hackspace for Innovation and Visualizations in Education) - a multidisciplinary space for innovation in biomedical education. She has received numerous teaching awards and in 2021 she was named a Fellow of the American Association for Anatomy, a recognition of the broad impact her work has had on the anatomy community.
How to Grab Learner Attention & Inspire Engagement, Katrina Kennedy
In this presentation, we will explore methods to grab learners' attention to create engagement drawn from evidence based practices and practical experience.
Engagement and participation in the virtual environment can be difficult. The pandemic ramped up the need for methods to increase engagement and foster discussion in the virtual space.
Participants will be given six engagement methods that work for almost any group almost any time:
- Wonder Wall (using Mentimeter)
- Return With 2 Questions
- Quiz (Using Kahoot and WordWall)
- FAQ Annotation (Using JamBoard)
- Give Me Three Answers
- The Green Check
We will discuss the environment, language, and timing needed for learners' active participation with a focus on getting learners' to respond to questions and take part in discussions.
Participants will explore seven methods to ask questions and lead a discussion:
- Start with an easy question
- Ask one question at a time
- Wait for responses
- Keep waiting
- Repeat your question
- Don't hijack the discussion
- Paraphrase responses
We'll also discuss what to do when all of our best planned efforts don't go according to plan.
- Use engagement methods that get participants' talking, participating, and learning.
- Explore 6 methods to encourage learner responses.
- Apply 7 rules of discussion in virtual learning.
The Use of Marketing for Learning: Expanding the Notion of User Engagement through a Drip Marketing Campaign, Laura Pomares
This presentation explains the re-engagement of new learning offerings for staff members at the United Nations through an email drip campaign that reached out to 3 different Learner Personas with specific messaging.
Over the past two years we have being working on creating new learning offerings for our staff members at the United Nations with a goal: Making our "Blue Line" platform a lifelong learning habit. We created a community of more than 20 thousand participants with more than 40 curated online modules. As the offerings increase, as well as the users, it is important to keep learners motivated and do not lose track of them. So, in order to complement the user experience, we decided to communicate with them, bringing also back and reconnecting with some we had lost along the way.
For this aim, we decided to create a campaign with the following objectives:
- Complement user engagement besides the LMS infrastructure through marketing drip campaigns
- Re-engagement of our learners: bring back participants who had an account in our platform but were not active on it.
- Repositioning our platform: dispelling assumptions about the platform (for example, it exists for compliance training only). Instead, we wanted our users to know that The Blue Line is the place to go for learning opportunities that help employees progress and make an impact through their role at the UN.
The first thing needed to create our strategy was to define our Learner Personas. These were fictional representations of the people who utilise The Blue Line which allowed us to tailor our marketing tactics and approaches to their wants and needs. Analysing the registration forms data that people fill in once they register into our platform, we extracted useful information to build the Learner Personas and segment our target in 3 groups:
- Oblivious Oliver: non users - those who have Blue Line accounts, but have never logged into the platform.
- Advice taker Alice: for inactive users - those who have logged into The Blue Line at some point but haven't done so this month.
- Motivated Matthew: for active users - those who have logged into the platform in the last month
Through an email drip campaign we then reached out to these 3 different types of our audience with different messages.
We also reinforced our campaign with social media adverts and one-pagers for learning focal points in the respective agencies, with the goal of educating them about our platform, so they could do it with their employees.
- Re-engage participants using drip marketing.
- Increase learner engagement using drip marketing.
- Use automations for eLearning purposes.