Spotlight Stage SPL204
Design Thinking 4.0: First Steps towards a Post-disciplinary Future - With Ulrich Weinberg
This talk reflects the fundamental pattern shift, which we all are witnessing right now. The shift from a more linear analogue way to think and act with a focus on competition, silos and hierarchy towards a much more efficient, nonlinear digital mode with the focus on collaboration and connectivity. The classical scientific disciplines will no longer be measured by their monolithic function but by how they interact with other disciplines. The competitive „IQ-mode", measuring single people performance, will be replaced by the new „WeQ–mode“, focusing on We-Qualities promoting a “team of teams” habit with new incentive models in education and business.
Prof. Weinberg will present how the HPI School of Design Thinking supports students, leaders, and entire organisations on their transformation path by answering three fundamental questions in a new way: How do we learn/work together? Where do we learn/work? What processes do we use?
Director of HPI School of Design Thinking at Potsdam University, Germany
Prof. Ulrich Weinberg has been head of the School of Design Thinking at the Hasso Plattner Institute in Potsdam since 2007.
He specialized in 3D computer animation as early as the mid-1980s and worked on artistic, technical and scientific projects for companies such as ARD, BMW, Mercedes, Siemens, Schering, Telekom, ZDF.
He founded several companies focusing on 3D animation, simulation, cross-media projects and computer games. In 1994 he was appointed professor at the Film University in Babelsberg and as vice president led the university into digitization for four years. He has been a visiting professor at the Communication University of China CUC in Beijing since 2004 and has been honorary director of the Design Thinking Innovation Center there since 2014.
Since 2014 Weinberg has been an honorary board member of the German Society for Quality DGQ e.V. as well as the WeQ Foundation and serves on the advisory board of TEDx Berlin. In 2017, the German business magazine Handelsblatt ranked him among the top 100 innovators in Germany.
Weinberg co-founded the Global Design Thinking Alliance GDTA in 2017 and is also its honorary chairman. He is an internationally sought-after congress speaker and accompanies large and medium-sized companies and organisations in questions of digital cultural change.
He is co-author of several books and author of "Network Thinking - Beyond Brockhaus Thinking".