Free Seminar Programme FSP218
Think Like a Marketer: How L&D can Drive Learning Engagement using Basic Marketing Tactics
Date Friday, Dec 7 Time – Room Learning Technology Hall Theatre 2
When a product or business has a bad reputation, the first step is for marketing to swoop in and educate the market. For learning and development professionals, it’s time to channel that same mindset with your employees. In this session, we will share how L&D teams can define their unique value and outline the key marketing tactics that drive learning adoption and increase employee engagement. We will highlight real-life initiatives that have garnered lasting success, including dedicated, company-wide learning hours, executive sponsorship and promotion, incentive programs and reinvigorated messaging and branding.
• How L&D professionals can change the negative connotation associated with learning and development
• What a marketing framework looks like for L&D professionals to drive learning engagement
• How to prioritize initiatives based on business goals
• What key messages define the unique value of learning and development
Udemy for Business, USA
Yvonne Chen brings 12+ years of product and marketing experience to Udemy for Business as VP of Marketing. She cares deeply about spurring online learning and development for an organization’s most important asset - it’s employees. Previously, Yvonne worked at Facebook, leading training and development and product marketing for Facebook’s ads and business products. She has also held operations roles at Google and managed a business call center for AT&T as a Sales Coach Manager.
Yvonne holds a BS in Business Administration from UC Berkeley’s Haas School of Business and an MBA from Harvard Business School.