Tech Lab EDT16
Tech LAB: Measuring Social Media Impact
Date Thursday, Dec 7 Time – Room Schinkel
Social media offer invaluable tools to support dissemination and outreach in education. There are also a range of tools and services that can be used to monitor social media and discover ‘actionable insights’ to increase reach and impact. In this hands-on BYOD Lab you will hear how and why we can measure social media impact on Twitter. The Lab is designed to provide foundation knowledge to perform and present Twitter data analysis. It is also designed to inspire you to explore further innovative and practical solutions for the analysis of community engagement around named Twitter accounts and community hashtags. Unlike the majority of other analytics tools, the solutions you will learn about are all free to use. To get the most out of the Lab, you will require access to Google and Twitter accounts.
Seats for this session are limited. If you would like to participate, please make sure to sign up for it via MyOEB, the Conference app, after Wednesday, December 6. Please bring your own device to participate in this Tech Lab.
Association for Learning Technology, UK
Martin Hawksey is Chief Innovation, Community and Technology Officer for the Association for Learning Technology. Martin's career began as a learning technologist in the UK Higher Education sector and has gone on to hold advisory roles within the educational technology sector for a number of UK government funded services. In these roles, he has supported staff in the exploration and adoption of innovative approaches to learning and teaching.
As part of his role Martin is responsible community strategy implementing a number of initiatives including the development of the ALT Members #altc Twitter hashtag. Since 2014 this has been promoted as the primary tag for sharing ALT activities as well as becoming the official ALT Annual Conference hashtag. To provide actionable insight to the development of the hashtag Martin has developed a number of free tools for measuring social media impact on Twitter utilizing Google Sheets as a platform for data capture and analysis. In part this work led to Martin being inducted to the Google Experts programme in 2014, still actively sharing his expertise in G Suite to the developer community.