Garrick Jones co-founded The Ludic Group in 2004. He is a businessman, academic, and musician based in London. He is a Fellow at the London School of Economics and Political Science, where his research is focused on organizational decision-making, the future of learning, and creative economies. He is a Founding Partner of The Ludic Group, where his research into cloud-based transformation consulting, digital learning programs, and engagement are put into practice. Garrick is interested in how very large systems are able to transform themselves through learning and outcomes-based decision-making. Wearing his musical hat, Garrick composes for films, contemporary artists, and performances.