Re-an Müller is an Associate Professor in Marketing Management and Deputy Director of the School of Management Sciences at North-West University (NWU), South Africa. With over 15 years in higher education, including seven in academic leadership, he has received both institutional and faculty-level Teaching Excellence Awards. Passionate about innovative learning, he leads Project ELEVATE, a Virtual Reality-based initiative enhancing safety training through immersive, scenario-driven experiences. His research focuses on strategic brand management, which he also applies in supporting entrepreneurs through customised training and consulting. He serves on the Executive Committee of the International Advertising Association South Africa.