Alexandra Willans is Careers and Technical Education Partnership Director at Bradford Council, UK. With extensive experience in education and workforce development, Alexandra focuses on creating pathways that connect people, skills, and employment opportunities. She has played a pivotal role in Bradford’s strategic efforts to enhance technical education and employer engagement, ensuring young people and adults gain the skills needed for a changing economy. Alexandra is passionate about leveraging innovation – including digital credentials and badges -to drive systemic change and improve access to lifelong learning. Her work supports Bradford’s ambition as UK City of Culture 2025, embedding inclusive growth and future-ready skills across the district.