Afif Rustom is an international business development professional, whose career has been focused on transforming content providers and institutions to digital through various tools and methodologies enhancing the overall outcomes and learning experience. He works closely with key stakeholders in ministries of education, consortiums, institutions and content providers to enable learners, instructors and management to make a systematic transformation to digital and scale the solutions. In such capacity he has held various roles such as Senior Regional Manager for Europe at McGraw-Hill Education based in Frankfurt and Regional manager for the Gulf region at McGraw-Hill Education based in Dubai.
His experience has been extensive across more than 50 countries in building and leading teams to tackle educational solutions and implement digital transformation with successful results based on usage, collaborative interaction, and achieving learning outcomes. He is currently leading the Business Development team for Europe, Middle East and Africa at VitalSource Technologies. He is based in Frankfurt, working closely with various Higher Education and K12 Institutions, regional partners, publishers, consortiums and ministries of education.
Key Interests: technology, digital education, business intelligence, innovation, learning science, transformational management and professional development.