Spotlight
The Psychology of Story: Why Narrative Shapes the Future of Learning
Date Friday, Dec 5 Time – Room: Potsdam III
In an age where attention is the scarcest currency, stories have become the most powerful tool for learning and connection. This session explores how narrative design and psychology can transform the way we teach, communicate, and inspire from the classroom to corporate learning environments. Through real-world examples and strategic insights, Théo Mahy-Ma-Somga will unpack the mechanics of emotional engagement, the neuroscience of storytelling, and how narrative frameworks can turn any learning experience into lasting transformation.
Théo Mahy-Ma-Somga
Filmmaker & Narrative Strategist, Artist Lab Studio
Théo Mahy-Ma-Somga is a filmmaker, author, and narrative strategist working at the intersection of storytelling, psychology, and business. As the founder of Artist Lab Studio, he guides leaders and organizations to craft narratives that move people and shape perception, what he calls Narrative Equity. His work explores how stories influence behavior, drive innovation, and create belonging in a world saturated with noise.
Moderator
Inge de Waard
Learning Strategist and Connector, EIT InnoEnergy
Inge de Waard is the learning strategist at EIT InnoEnergy, she is a longtime researcher, activist, award-winning learning innovator and (e)Learning coordinator. She developed multiple online & hybrid courses, co-designed AI tools, and embedded learning innovations. Inge coaches and co-creates international, blended curricula with engineers and teachers, and explores innovative learning formats. Her expertise is recognized by peers, resulting in additional co-authored papers, invited talks and keynotes in both academic and professional conferences, workshops and seminars. She recently founded the Power Elders initiative to spotlight role models who changed their lives at any age beyond 50. Most of all, she likes to connect with people and share stories.