{"id":7808,"date":"2017-08-27T12:00:16","date_gmt":"2017-08-27T10:00:16","guid":{"rendered":"http:\/\/newinsights.oeb.global\/?p=7808"},"modified":"2017-08-30T09:50:21","modified_gmt":"2017-08-30T07:50:21","slug":"unlocking-data-to-understand-learners-as-customers","status":"publish","type":"post","link":"https:\/\/oeb.global\/oeb-insights\/unlocking-data-to-understand-learners-as-customers\/","title":{"rendered":"Unlocking Data to Understand Learners as Customers"},"content":{"rendered":"

\"\"<\/a>B<\/strong>y Teresa Rose, Digital Learning Expert, E.ON Global Learning Centre of Competence<\/strong><\/p>\n

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I love it when I get those moments. Do you know the ones I mean? You\u2019re at an event or meeting, and someone says something that creates a spark. It raises awareness in that moment, and you remember where you were. You sense a feeling of energy coursing through your body, which creates momentum and propels you forward to take action.<\/p>\n

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I had that feeling listening to Laura Overton of Towards Maturity speaking about her passion for the profession to embrace change. It was when Laura launched her campaign \u2018Make it Happen\u2019, early in 2016. There and then, I decided, in Laura\u2019s words, to turn \u201caspiration into action\u201d and signed up to \u2018Engaging Your Customers\u2019.<\/p>\n

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My passion to adopt this approach also stemmed from the changes E.ON has made in how we work with our customers. As an organisation, we focus on understanding our customers\u2019 experiences using customer-immersion sessions. We then use design thinking to develop solutions that are based on real data and insights, not just because someone thinks it\u2019s a good idea. That got me thinking: \u201cWhy can\u2019t we do this with our learners? We provide resources for 45,000 employees and largely design or purchase solutions without data to understand if they\u2019re really what our learners want or need. This requires effort to market content and engage learners. How could this be different if we, too, put our customers at the heart of what we do?”<\/p>\n

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And that\u2019s what we\u2019ve done. We ran Learner Insights across the E.ON group, using a combination of focus groups and a survey. The fact that our people understand the insights principle helped our communication and engagement with the survey.<\/p>\n

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Eight focus groups were delivered in summer 2016 in our German and UK head offices. In December 2016, we launched the Learner Insights survey in five languages. We used a campaign approach making effective use of our new social intranet, which had been launched earlier that year, employing ongoing communications and the tag #learnerinsights<\/p>\n

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The survey was open for six weeks. In this time, over 4,000 colleagues began the survey, and over 2,500 completed all of the questions. The results have unlocked a lot of data that we are making sense of.<\/p>\n

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In particular, we can see how we are achieving against our L&D strategic goals. Amongst many topics the data elucidates are<\/p>\n

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