{"id":3138,"date":"2013-07-26T13:43:23","date_gmt":"2013-07-26T11:43:23","guid":{"rendered":"https:\/\/oeb.global\/OEB_Newsportal\/?p=3138"},"modified":"2016-11-21T17:14:17","modified_gmt":"2016-11-21T15:14:17","slug":"gamification-just-passing-go-or-already-bankrupt","status":"publish","type":"post","link":"https:\/\/oeb.global\/oeb-insights\/gamification-just-passing-go-or-already-bankrupt\/","title":{"rendered":"Gamification: just passing Go or already bankrupt?"},"content":{"rendered":"

\"\"<\/a>Gamification \u2013 broadly, the application of game mechanics outside of the gaming world \u2013 is becoming a powerful concept in education, fostering engagement, competitiveness and altruism in learners. Enhancing the learning experience with elements of gameplay \u2013 points, levels, incentives, and, most importantly, fun \u2013 harnesses the natural compulsions that spur on the videogames industry\u2019s impressive and continuing growth. With the huge popularity of videogames among children and adolescents, it is only natural that educators should try to capture some of their magic in the classroom. Nevertheless, criticism of gamification itself is also mounting. These criticisms stem from problems inherent in the relationship between work and play, and between the serious and the trivial.<\/strong><\/p>\n

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by Alasdair MacKinnon<\/em><\/p>\n

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The use of game mechanics is not altogether new to education. The teacher\u2019s star-chart, where stickers are collected for good work or behaviour and the best pupils are rewarded at the end of term, has, for a long time, been a familiar sight in many classrooms. But in the computer age, as more and more aspects of life are supported by technology or translated online in their entirety, the opportunity has arisen to apply such systems more widely, and possibly with greater sophistication, than before.<\/p>\n

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Marketing was the first industry to realise the potential of gamification strategies, which have been used widely to extend and enhance the effects of loyalty schemes. Before the advent of smartphones, a loyalty scheme would involve collecting ten rubber stamps on a card and getting a free coffee; now, a visitor to Starbucks can check into a store on Foursquare, earn badges for regular attendance, and \u2013 by competing with other regulars to become the most frequent customer \u2013 earn special discounts. In other words, the simple game elements of loyalty programmes, when supported by social media, can be extended, using leader boards and levels to create a more competitive, more game-like experience and generate profits.<\/p>\n

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The recent gamification of businesses has generated a surge of criticism, levelled at the unimaginative methods it frequently uses, and its motivations. Game theorist and designer Ian Bogost damns<\/a> gamification as a marketing fad created to exploit that power of videogames by people inexpert in their actual functioning; while Sebastian Deterding\u2019s talk<\/a> at Playful 2010 points out some fundamental errors in the understanding of games often made by gamifiers. \u201cGames are not fun because<\/em> they\u2019re games,\u201d he says, \u201cbut when they\u2019re well designed.\u201d People are motivated to play games not for insubstantial points and rewards, but for the thrill of the gameplay itself, its aesthetics, the sense of fulfilment and achievement gained when challenges within the game are overcome, and for make-believe and immersive storytelling.<\/p>\n

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With under-18s making up a quarter<\/a> of the videogames market, these criticisms are of vital importance to educators seeking to introduce games to the classroom. The current generation of tech users is well-versed in gaming, has high standards to satisfy, and can judge astonishingly quickly what is a good game and what is not. As Jens Hilgers<\/a>, keynote speaker at ONLINE EDUCA BERLIN 2012, put it: \u201cThe game on Facebook that you play \u2013 you can just drop that tomorrow if it\u2019s not satisfying for you\u2026 companies need to be agile.\u201d Furthermore, children from the earliest ages have a very good idea of the difference between work and play, and \u201cquickly differentiate between pure play and work being disguised as play\u201d, according to Playing and Learning<\/em> by Beverlie Dietze and Diane Kashin.<\/p>\n

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This sets particular challenges for proponents of game-based learning. Firstly, the games pupils are playing at home are complex, extensively tested on target audiences, and often are of a much higher quality than the products of gamification. Videogames are what educators must compete with for the learners\u2019 attention. Secondly, school is regarded as a place for work, not play; and any game that tries to prescribe learning goals will most likely fail to engage. Games should not be used to try to incentivise learning, or reward pupils and students for their knowledge of a syllabus \u2013 such games will quickly lose any appeal they have. Rather, educational games must enrich the learning process through storytelling, inventive challenges and fun. What game-based learning needs is not reused marketing gimmicks, but imaginative designers with an understanding of teaching, ready to find innovative ways of making educational subjects exciting and engaging as games.<\/p>\n

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Games, game thinking, gamification strategies, game design and Serious Games will be a big topic at this year\u2019s ONLINE EDUCA BERLIN, where creativity and engagement are core themes. Serious Games will also be discussed by speakers from the corporate, education and public sectors. One such expert speaker is Dr Ian Dunwell of Coventry University\u2019s Serious Games Institute, who will deliver a pre-conference workshop entitled \u201cSerious Games: Designing, Developing, and Implementing Games for Education\u201d<\/a>. By taking participants through the process of developing concepts into game designs and project structures, this workshop will communicate an understanding of the process relevant to all those involved in the creation or end-use of a serious game.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Gamification \u2013 broadly, the application of game mechanics outside of the gaming world \u2013 is becoming a powerful concept in education, fostering engagement, competitiveness and altruism in learners. Enhancing the learning experience with elements of gameplay \u2013 points, levels, incentives, and, most importantly, fun \u2013 harnesses the natural compulsions that spur on the videogames industry\u2019s […]<\/p>\n

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