{"id":12978,"date":"2022-11-15T11:06:47","date_gmt":"2022-11-15T09:06:47","guid":{"rendered":"https:\/\/oeb.global\/oeb-insights\/?p=12978"},"modified":"2023-02-16T16:16:16","modified_gmt":"2023-02-16T14:16:16","slug":"survey-insights-ld-video-content-creation-in-2023-considerations-priorities-and-tools","status":"publish","type":"post","link":"https:\/\/oeb.global\/oeb-insights\/survey-insights-ld-video-content-creation-in-2023-considerations-priorities-and-tools\/","title":{"rendered":"Survey Insights: L&D Video Content Creation in 2023 \u2013 Considerations, Priorities, and Tools"},"content":{"rendered":"\n
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It\u2019s no secret that video is supremely effective for organizations seeking to assure learner engagement and content retention. In fact, 3 out of 4<\/a> employees agree that they are more likely to watch a training video than look through documents or scroll through emails and web articles. And when the video is instructor-led, learners report having an even more valuable and favorable learning experience.<\/strong>

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As such, video is taking an increasingly important role in L&D strategies and curricula. So, we set out to understand the dynamics impacting considerations and decisions for L&D video learning in 2023, by going directly to the source.

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About the survey
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In October 2022 we conducted a survey of a representative sample of L&D professionals who influence training and learning and development decisions at US-based organizations across multiple industries and which have over 1,000 employees.

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The key takeaways
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What follows are the main takeaways we gathered about the leading overall L&D priorities<\/strong>, the main video content needs<\/strong>, what\u2019s top of mind<\/strong> when it comes to video content creation, and the tools<\/strong> that rank high for achieving relevant goals.

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Leading overall L&D priorities<\/em>

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When asked about their priorities for the coming quarters respondents noted that the big three are \u2013 improving the quality<\/strong> of training content, enabling employee upskilling<\/strong> and reskilling, and improving internal mobility<\/strong> (along with employee retention).

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Two additional priorities include controlling costs<\/strong> and keeping up with industry-related technology<\/strong>.

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Video content needs<\/em>

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Video is broadly regarded as optimal for supporting the objective of improving the quality of training content and for increasing learner engagement.

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Nearly 60% of respondents reported that they create such content in-house, with the remaining 40% outsourcing the work to third-party content providers.

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It\u2019s also interesting to note that L&D is not alone in the video content creation effort. Other departments in the organizations that are deeply involved with creating video training materials include compliance, operations, and marketing among others.

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What\u2019s top of mind for video creation<\/em>

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Costs<\/strong>, naturally, are first among the general L&D concerns as well as specifically for video content creation. The need is great, but budgets are often limited, coming in at an annual average of $50-100K. 

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Not having enough time<\/strong> to create such videos is another obstacle that is often difficult to overcome. L&D professionals are very busy and look for video creation solutions that will save them time and be hassle-free.

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As for increasing learner engagement<\/strong>, videos with instructors who are natural and authentic make a positive impact on the learner\u2019s experience. 

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Enabling tools<\/em>

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Tallying all this up, we can see why a broad majority of respondents agree that a video content creation tool that can help L&D create videos with ease<\/strong>, in less time<\/strong>, at a reduced cost<\/strong>, and with authenticity<\/strong> is most advantageous.

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It is also agreed that AI-generated videos<\/strong> of humans<\/strong> that put instructors at the center are very effective at addressing these needs. 

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How D-ID can help<\/strong><\/h2>\n\n\n\n

D-ID can help L&D (and any other department in the organization) address their needs, concerns, and goals with a tool that enables them to create compelling instructor-led learning and training videos quickly, hassle-free, cost-efficiently, and with authenticity.

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Our offering is an AI-based solution that takes images of real faces, such as your employees, and turns them into high-quality, realistically natural videos. 

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It turns a single photo of a person into as many videos as you need. There is no need for video editing skills, nor for hiring an expensive production crew with a line-up of actors and complex equipment.

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And with the human instructor at the center of your learning videos, you get more engagement than ever.

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We\u2019ll be sharing more of our insights about this pioneering new space later this month at Online Educa Berlin (OEB), where our VP of Sales <\/strong>Igor Hofman<\/strong><\/a> is speaking live on Nov. 24. You are also invited to come visit us at stand D40 to learn how you can create person-led videos with ease and minimal time and cost. Click <\/strong>here to book a meeting<\/strong><\/a>.<\/strong><\/strong>



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Written for OEB Global<\/a><\/strong> 2022<\/strong><\/a> by Yaniv Levi, VP of Product Marketing at D-ID<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s no secret that video is supremely effective for organizations seeking to assure learner engagement and content retention. In fact, 3 out of 4 employees agree that they are more likely to watch a training video than look through documents or scroll through emails and web articles. And when the video is instructor-led, learners report having an […]<\/p>\n

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