{"id":10792,"date":"2021-06-18T12:36:47","date_gmt":"2021-06-18T10:36:47","guid":{"rendered":"https:\/\/oeb.global\/oeb-insights\/?p=10792"},"modified":"2021-06-18T12:36:47","modified_gmt":"2021-06-18T10:36:47","slug":"micro-videos-what-are-they-how-to-make-them-sticky-how-to-deliver-good-interface-how-to-make-them","status":"publish","type":"post","link":"https:\/\/oeb.global\/oeb-insights\/micro-videos-what-are-they-how-to-make-them-sticky-how-to-deliver-good-interface-how-to-make-them\/","title":{"rendered":"Micro-videos; What Are They? How to Make them Sticky? How to Deliver? Good Interface? How to Make Them?"},"content":{"rendered":"\n
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What are they?<\/h2>\n\n\n\n

Micro-videos are short videos. How short? Often very short, 15 seconds on TIKTOK, Twitter at 2 mins max, up to 6 minutes or so at most. There is no absolute rule here but the research suggests that people duck out from learning video at around 6 minutes. The idea is to be short, to avoid cognitive overload, be hard-hitting, increase retention and deliver relevant learning. The learning world has picked up on YouTube, Twitch, Facebook, Twitter, Instagram and TikTok. It\u2019s not hard to find good examples.

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How to make \u2018em stick?<\/h2>\n\n\n\n

You can try too hard here, with too much animation, sound effects and noise. This is learning. Learning is not a circus and we are not clowns. It is important to match the style to the content. Drama works for behavioural and attitudinal shift. In fact video\u2019s primary strength is in motivation, attitudes and behaviour. It is not so hot on knowledge, and conceptual learning. The transience effect means you quickly forget detail on video, like a shooting star your 20 second attention span means the knowledge burns up behind you, and you forget. Think back to the last three series Box-set you watched. How much do you really remember? But you walk away with the \u2018gist\u2019 of things \u2013 impressions. Think of a micro-video, not as the primary learning event but the trigger or catalyst for further learning.

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Some tricks to make \u2018em stick? Here are six starters\u2026
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